Urban Outfitters, Brand Marketer

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.  

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them. 

We are always excited to bring new talent into the room, especially if you share our values: 

Progressive — we move with the mood 
Creative — we champion limitless minds 
Inclusive — we open our platforms to all communities 
Responsible — we work to reduce our impact on the environment 
Compassionate — we care for each other beyond the 9 to 5 

Sound like you, why not join us? 

The Brand Marketer works alongside the Head of Marketing to develop marketing strategies and brand campaigns for Urban Outfitters in Europe. Together, they develop, set and maintain brand output across all facets and channels for European territories.

This role requires a creative and innovative marketer who can execute across a variety of channels while driving long-term strategies and building brand equity. In addition, the person for this role needs to be incredibly organised and able to project manage effectively.

• Work alongside the Head of Creative Marketing to develop and execute annual and monthly campaign marketing strategies for Urban Outfitters Europe.
• Act as campaign lead, developing a strategic, well-communicated plan for omni launches. Collaborate closely with wider business teams and channel owners to deliver campaign creative briefs. Work with or brief external partners and agencies as needed.
• Drive forward activity which delivers brand values: progressive, responsible, creative, inclusive, compassionate. Ensure marketing activity is future-focused, tapping into key cultural happenings and movements as they emerge and gain traction.
• Create project critical paths to cover ideation, development, creation and key stakeholder sign off, ensuring deadlines are met and updates clearly communicated.
• Work closely with the creative production team to ensure output delivers requirements and meets deadlines.
• Drive growth and awareness in emerging territories. Ensure dedicated activity throughout the year as well as appropriate localisation of Europe-wide campaigns.
• Work with merchant teams and business analytics teams to gather insights into future brand initiatives, as well as hindsight of past successes and opportunities. Gather and process facts and observations from cross-departmental meetings, factoring learnings into future marketing strategies.
• Work directly with the digital marketing teams to ensure key brand messages are supported through paid activity, taking a localised approach where possible.
• Showcase a deep understanding of business objectives to ensure marketing strategy supports the needs and is executed to best practice.
• Own and develop strategic, well-communicated marketing plans that support online and offline channels and deliver against KPIs. 
• Bring proactive solutions to the business on how to improve marketing activity and drive growth. 
• Manage sign offs across all levels of the business. 
• Manage marketing campaign budget, forecasting and spend. Ensure concepts remain cost effective and realistic. 

• Oversee monthly content planning process, including cross-functional outline of monthly product story coverage.
• Produce campaign-specific recap documents, collating results cross-functionally to include performance marketing, website and email engagement, social media results, DTC and retail sales, event attendance etc. 
• Support wholesale and franchise marketing/ Ensure activity is approved by senior leadership and upholds UO brand values and guidelines.
• Be aware of and help implement new content trends and editorial ideas as they relate to the Urban Outfitters brand and customer. Bring pressing cultural issues to the top of the agenda, ensuring the brand is always progressing towards delivering against brand values.

• Industry expert, able to educate on the latest marketing trends and initiatives; identifying new opportunities and cultural shifts.
• Actively responds to insights and innovative ideas, adapting marketing strategies accordingly.
• Previous experience in related role. Retail brand experience and experience in the fashion industry both helpful.
• Experience working in a creatively-led, dynamic and fast paced business with the ability to adjust and adapt to customer needs and cultural trends.
• Proactive and highly collaborative approach to working, and a willingness to both oversee and contribute to project groundwork.
• Experience working in a multi-disciplinary team to drive forward brand campaign strategies with a degree of role ambiguity.
• Demonstrate a passion for and understanding of the Urban Outfitters brand, customer, and product.
• Experience building awareness and discovery through unconventional marketing strategies.
• Exceptional project management, process management and organization skills.
• Exceptional written and verbal communication skills. Ability to pitch, present and influence at scale.
• Analytically oriented individual who can operate seamlessly at a tactical and strategic level.
• Ability to interact effectively in a complex organization. Must be able to establish excellent working relationships and communication with individuals and teams at various levels and from various fields.
• Ability to identify trends: Have finger on the pulse of relevant lifestyle trends, fashion and culture.
• Creative decision maker: Able to problem-solve and create compelling short and long-term solutions.

• Work-life balance:
-Flexible start and finish times
-Bring your dog to work
• Wellbeing:
-Employees Assistance program to support with mental, physical and financial health
-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
-Private Medical Insurance
• Employee Discount:
-Up to 40% off at all URBN Brands
• Community:
-One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
-Cycle to work scheme, season ticket loan
• Continued Development:
-We offer structured support within the business alongside continued learning and development

#LI-SW1 #UrbanEU

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.