Anthropologie Brand Marketing Executive

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.  

As Brand Marketing Executive, you’ll play a key role in amplifying Anthropologie’s brand awareness across Europe, with a particular focus on influencers, digital and physical partnerships and experiential activations. Supporting both the Senior Brand Marketing Manager and the Head of Brand Marketing, you will help shape and deliver standout multi-channel campaigns cross-functionally.  

Brand & Performance Influencer:

• Build on your existing influencer knowledge across womenswear, interiors, lifestyle and the arts, building suggested cast lists for our ambassador programmes and campaigns
• Support the Senior Brand Marketing Manager in end-to-end management of all influencer activity: relationships, contracts, briefing and product co-ordination
• Ideation and co-management of experiential events, bringing our community of customers and influencers unique experiences that deliver brand awareness
• Post-partnership analysis. Weekly, quarterly and monthly tracking against key metrics, reporting results and learnings to wider teams

Brand and Cause Partnerships:

• Supporting the Senior Brand Marketing Manager on 3^rd party partnerships, helping to identify opportunities and deploy campaign-aligned activations with brand-aligned across the lifestyle sector, both physically and digitally
• Assist the Head of Brand Marketing and Senior Brand Marketing Manager in developing co-operative marketing activities, identifying opportunities in collaboration with buying teams, developing pitch decks, managing cross-channel briefs and post-activity reporting
• Contribute to the brands CSR efforts – supporting activities with key global and local charitable and environmental initiatives

Campaign Management:

• Supporting the Head of Brand Marketing in campaign briefing, ensuring cross-departmental briefs are clear and completed by all areas in line with deadlines

Retail Marketing:

• Assisting the Senior Brand Marketing Manager in the briefing and delivery of all in-store POS
• Contributing to the successful launch and ongoing marketing of new Anthropologie stores, helping to develop and execute opening plans, contributing ideas for awareness and footfall-driving tactics

Industry Knowledge:

• Stay up to date with industry trends and competitor activity, using this to inform strategies and highlight emerging opportunities.

• A proactive, positive and energetic attitude, you’re someone who gets stuck in, solves problems quickly, and brings ideas to the table with enthusiasm
• Excellent written and verbal communication skills, with a sharp eye for emerging talent and unique opportunities
• Experience in a Brand Marketing & Influencer role (either in-house or agency) with a strong knowledge of the landscape and talent across fashion, interiors, lifestyle, and the arts
• Good existing relationships with brand-aligned influencers and partners, plus a natural ability to nurture new relationships
• Demonstrable experience in planning and delivering brand partnerships, awareness and performance-driven influencer campaigns and experiential activations
• Strong experience tracking, analysing and reporting on both digital and physical activations
• Naturally sociable and people-first, with a warm, confident personality and the ability to build rapport quickly both internally and externally
• Super-organised whilst still being flexible, with the ability to juggle multiple projects, meet deadlines and stay calm under pressure.
• Digitally confident, with strong working knowledge of Microsoft Office Suite
• Familiarity with performance-tracking tools essential, both native metrics and 3^rd-party platforms (i.e. Dash Social, GRIN, Plot)
• Creative and commercially aware, always thinking about how to drive awareness and impact for the brand.

#AnthroEU 

• Work-life balance:

-Flexible start and finish times

-Bring your dog to work

• Wellbeing:

-Employees Assistance program to support with mental, physical and financial health

-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships

-Private Medical Insurance

• Employee Discount:

-Up to 40% off at all URBN Brands 

• Community:

-One paid day to either volunteer or fundraise for a charity of your choice

• Travel:

 -Cycle to work scheme, season ticket loan

• Continued Development:

-We offer structured support within the business alongside continued learning and development

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.