Free People- Associate Influencer Manager UK/EU

Free People is a specialty clothing brand featuring the latest trends and vintage collections for people who live free through fashion, art, music and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US & Free People UK sites, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the US and Canada. 

As the Associate Influencer Manager, you will play a pivotal role in casting and executing influencer campaigns that strengthen our brand awareness and positioning, drive growth, and support commercial objectives through top-funnel activities. This is a strategic and hands-on role that requires balancing global alignment with localized market nuances, particularly focusing on the UK, alongside France, Amsterdam and Copenhagen. Reporting to the Associate Director of Brand Marketing, you will oversee the brand ambassador program as well as ideate and lead key influencer strategies across seasonal campaigns.

Influencer Strategy & Execution

• Develop and manage the influencer ambassador program across UK and European markets
• Create innovative influencer marketing strategies that are in line with the overall marketing goals.
• Align closely with the merchandise and buying teams to ensure high-priority products and categories are protected and showcased effectively in influencer content.
• Manage end-to-end influencer relationships including casting, briefing, contracting, negotiating, and execution
• Identify and engage with talent who align with our target audience and brand values.
• Manage the influencer and gifting budget and provide regular reports on performance including monthly, quarterly and campaign wrap-up reports

Content Creation & Amplification

• Ensure production of high-quality content that reflects the brand’s identity
• Amplify UGC across platforms (meta, TikTok, Pinterest, YouTube) to drive awareness, and click-through rates

• Maximize influencer impact at both large-scale brand activations and community-focused events.
• Plan and execute influencer-driven activities at events to amplify visibility and brand impact.

Collaboration & Market Insight

• Build strong relationships with cross-functional teams such as social media, affiliate, creative, events and PR to align strategies, identify cross-over opportunities, and maximize campaign effectiveness.
• Tailor campaigns for cultural relevance in UK, French, and Dutch audiences with a goal to engage with well positioned ambassadors who have a genuine love for the brand.
• Working collaboratively with our French and Danish PR agencies to execute strategy
• Partner with the paid media team to identify and optimize UGC content for paid campaigns, ensuring cohesive messaging across organic and paid channels

• Proven experience in influencer marketing within the fashion or lifestyle sectors.
• Strong understanding of the UK influencer landscape.
• Demonstrated ability to manage successful influencer campaigns that drive engagement and sales.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• A creative mindset with a keen eye for compelling content and brand storytelling.
• Ability to grasp future social trends and act proactively.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Willingness and ability to travel to key markets as needed.
• Beneficial: paid social and affiliate influencer platform knowledge (not essential).

Work-life balance:
-Flexible start and finish times

-Bring your dog to work

Wellbeing:
-Employees Assistance program to support with mental, physical and financial health

-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships

-Private Medical Insurance

Employee Discount:
-Up to 40% off at all URBN Brands! 

Community:
-One paid day to either volunteer or fundraise for a charity of your choice

Travel:
-Cycle to work scheme

- Season ticket loan

Continued Development:
-We offer structured support within the business alongside continued learning and development

#LI-SW1 #FreePeople

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.