Urban Outfitters Senior CRM & Loyalty Coordinator

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.  

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them. 

We are always excited to bring new talent into the room, especially if you share our values: 

Progressive — we move with the mood 
Creative — we champion limitless minds 
Inclusive — we open our platforms to all communities 
Responsible — we work to reduce our impact on the environment 
Compassionate — we care for each other beyond the 9 to 5 

Sound like you, why not join us? 

We are looking for an enthusiastic self-starter to join our expanding ecommerce team, who is confident and willing to learn about the business and sector we are in. The CRM & Loyalty Executive will aid the CRM Manager in developing and implementing UO’s CRM strategy across email and app channels.

• Responsible for managing and creating end-to-end automated customer journeys, utilising data to drive channel and content personalisation
• Lead and develop omni-channel CRM retention strategies
• Develop data-driven hypotheses and validate them through a test and learn approach to optimise performance
• Produce weekly and monthly performance reports, identifying any trends, as well as risks and opportunities
• Actively communicate and collaborate with the other departments to enable the customer-focused marketing strategy

• Relevant experience within digital marketing, ideally in email and app (push notifications, in-app messages)
• Experience of working with Salesforce Marketing Cloud (Journey Builder advantageous)
• Experience in interrogating campaign data to understand performance of campaigns beyond the top line number
• Good understanding and experience in the end-to-end delivery of CRM campaigns
• Excellent communication skills with the ability to create strong cross-functional working relationships
• Basic understanding of HTML (advantageous)
• An analytical, proactive and flexible approach
• Proficient in excel

#UrbanEU #LI-ER1

• Work-life balance: 
  • Flexible start and finish times 
  • Bring your dog to work  
• Wellbeing: 
  • Employees Assistance program to support with mental, physical and financial health 
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships 
  • Private Medical Insurance 
• Employee Discount: 
  • Up to 40% off at all URBN Brands 
• Community: 
  • One paid day to either volunteer or fundraise for a charity of your choice 
• Travel: 
  •  Cycle to work scheme, season ticket loan 
• Continued Development: 
  • We offer structured support within the business alongside continued learning and development  

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.