Urban Outfitters - Content Creator

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.  

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them. 

We are always excited to bring new talent into the room, especially if you share our values: 

Progressive — we move with the mood 
Creative — we champion limitless minds 
Inclusive — we open our platforms to all communities 
Responsible — we work to reduce our impact on the environment 
Compassionate — we care for each other beyond the 9 to 5 

Sound like you, why not join us? 

Role Summary

We are looking for a highly skilled and Content Creator to join our dynamic team. This person will play a key role in shaping the brand’s social presence, creating compelling, culturally relevant content, and driving innovation across multiple platforms. The Senior Content Creator will work closely with various teams to lead the creative development of social-first content that resonates with our audience, responds to trends, and supports our brand and business objectives.

• Demonstrate expert knowledge in shooting, editing, and producing social-first content across all our social platforms.
• Drive the creative development of relevant social campaigns, concepts, and content series from ideation to final execution.
• Oversee and manage quarterly social creative, ensuring seamless execution across multiple fast-paced projects.
• Maintain an expert understanding of social media trends, platform-specific features, and the evolution of user behaviour to craft relevant content strategies.
• Stay ahead of editing styles, apps, and tools to continuously enhance the creative quality of our social content.
• Concept and pitch fresh, social-first ideas that align with the Urban Outfitters brand.
• Optimise video content for both brand and paid output
• Develop and deliver seasonal social creative direction, working closely with graphics and studio teams to bring it to life.
• Provide detailed content briefs and constructive creative feedback to in-house teams, freelancers, and external talent when required.
• Build strong cross-functional relationships across departments.
• Actively participate in brainstorming and ideation across all creative marketing output
• Admin support: shoot invoices, seasonal planning contribution and creative wash up sessions

• A creative thinker who is adaptable to trends and shifting priorities when needed.
• Proven experience creating and editing social media content, with a portfolio to show your work.
• Must have a keen eye for what’s next and what’s new in social space including trends, editing styles and content formats
• Strong TikTok expertise and knowledge of how the platform works
• Confident to work with both brand and paid output
• Strong understanding of Urban Outfitters brand positioning and our target customer
• It would be ideal if you have in-house experience but not essential

• Work-life balance:
-Flexible start and finish times
-Bring your dog to work
• Wellbeing:
-Employees Assistance program to support with mental, physical and financial health
-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
-Private Medical Insurance
• Employee Discount:
-Up to 40% off at all URBN Brands
• Community:
-One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
-Cycle to work scheme, season ticket loan
• Continued Development:
-We offer structured support within the business alongside continued learning and development

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URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.